Softlogic Invest, the Asset Management arm of the Softlogic Group, recently celebrated one year of revolutionizing Sri Lanka’s investment landscape with their unique and innovative approach to making Unit Trust Funds accessible to a whole new generation of aspirational young investors. With a simplified, 6-step digitized solution related to “Dialog Genie” customers, a culmination of the best in financial investments and digital services, Softlogic Invest offers a highly rewarding, reliable investment option to Sri Lankan’s starting at just Rs.5000. Unit Trust fund values were Rs 2.6Bn whilst Private Wealth Management Funds were Rs 30.5 Bn.
With ICRA Lanka ”(SL) A mfs” rating, the company’s Money Market Fund average yield at 7.73% (at 8th July 2021) since inception over performed the traditional savings account return benchmark 3-5% within just an year of operating in a tough, pandemic-stricken backdrop. Exceeding a Unit Trust Fund value of Rs. 2.6 Billion with over 2800 new investors, Softlogic Invest was among the top five asset management companies in terms of unitholder share and is one of the highest contributors to industry growth in the openended fund category according to The Unit Trust Association of Sri Lanka. The Company’s Equity Fund performed well providing investors with a return since inception of 23.46% (at 8th July 2021). The fund manager also has under its portfolio Softlogic Life, which is the country’s fastest growing Life Insurer and is aggressively looking to expand with other Institutional Investors, Corporates and High Net worth individuals.
“When we first started Softlogic Invest, we set out to steer the 30-year-old investment sphere in an entirely new direction and focus on inspiring and empowering a whole new generation of young investors to start their journeys of financial freedom. I am proud to say that we have gone above and beyond our expectations and are well on our way to the top. Over the past year, our deeply committed team has worked tirelessly with passion to innovate new and better ways to not only acquire and retain customers, but to provide them attractive returns that help them realize their dreams. The company is continuing to gain tremendous momentum and we have no plans to slow down” remarked Softlogic Invest Chief Executive Officer and Director Niloo Jayatilake.
“As a vibrant, young, fully homegrown entrant to the investment market, Softlogic Invest has completely changed Sri Lanka’s investment space within just an year of operations. In our mission to drive an investment culture in Sri Lanka, disruption and digital innovation remains the main focus of the company’s strategy. We understand that Sri Lanka has a growing audience that is keen to expand their investment portfolio and we’re extremely optimistic about what the future holds for Softlogic Invest” stated Iftikar Ahamed – Executive Director, Softlogic Invest.
The company also partnered with Asiri Hospitals to offer a novel solution where every newborn at any Asiri Hospital receives Rs 5,000 in a Softlogic Money Market Fund, securing a valuable investment for when the child reaches 18 years of age. These innovative solutions amongst a number of other initiatives in the pipeline have supported the exponential growth of the retail market and supported the company’s vision to make Unit Trusts available to financially empower young and aspiring Sri Lankans.