February 08th, 2022: Proving its mettle as a player to be reckoned with, Sri Lanka’s most dynamic asset management company Softlogic Invest walks away with a highly coveted Gold award at the recently concluded SLIM DIGI Awards 2021. This crowns Softlogic Invest as the only investment brand within the Banking & Finance category to walk away with a top award. Securing its medals against the biggest banking titans in the industry, the one-year-old brand also won two other finalist awards for Best Performance Marketing and Best Branded Content.
The Gold award was granted in recognition of the company’s vibrant and captivating brand launch campaign “This could be you”, which hit Sri Lanka’s digital waves right in the middle of the global pandemic in 2020. The maiden campaign was launched in partnership with Softlogic Invest’s creative and digital partner, Loops Integrated, who was instrumental in bringing this successful campaign to life.
“Right from inception, Softlogic Invest looked to disrupt the existing financial market, in terms of product offering, customer experience and communications. Our bold move to launch Softlogic Invest in a fully digital setup, straying away from the traditional approach of most other investment companies, right at eye of the pandemic was undoubtedly challenging. However, this outstanding victory at the SLIM DIGI awards is affirmation of the success of our novel approach. I could not be more proud of the continued rapid growth our young brand continues to experience and the visible impact it has on the burgeoning investment market within the country,” remarked Softlogic Invest Chief Executive Officer and Director Niloo Jayatilake.
Further reflecting on this milestone victory, Softlogic Life & Invest, Vice President of Marketing Kavi Rajapaksha stated, “We are delighted to secure this highly coveted win in recognition of Softlogic Invest’s impactful digital campaigns, particularly at such an early juncture in its life. It is testament of the brand’s novel vision to reimagine the communication and delivery of investment products in a manner that makes it accessible to a larger segment of the public, using effective digital channels and dynamic content that not only simplifies the game of investment and propels our brand forward but inspires more and more Sri Lankans to experience the benefits of investment.”
Since its inception in July 2020, the vibrant young Asset Manager continued towards a rapid growth trajectory, securing exceptional returns for its customers through high-performing Equity and Money Market funds. After a short period of just an year after commencing operations, the company’s Money Market Fund was assigned a rating of “[SL] A mfs” (Sri Lanka A rated mutual fund scheme) by ICRA Lanka Limited, a clear testament to the financial strength and expertise employed within the brand.
For the year ending December 2021, Softlogic Invest Equity Fund marked a 58% (return to investors while the Softlogic Invest Money Market fund posted an annualized return of 7.68%, and expanding its customer base by 440 new unit holders and 3500 new unit holders respectively.
The SLIM DIGIS awards is organised by the national body for marketing Sri Lanka Institute of Marketing (SLIM) and celebrates Sri Lanka’s best digital marketing work, innovation and talent, in recognition of the region’s growing influence on the global digital industry. The competition is judged to international standards by the industry’s most respected business, marketing and digital marketing professionals.
About Softlogic Invest The brand ‘Softlogic Invest’ represents Softlogic Asset Management Pvt. Ltd which is a fully owned subsidiary of Softlogic Capital PLC and is part of the Softlogic Group, which is recognized as one of Sri Lanka’s most diversified and fastest‐growing conglomerates with interests in Healthcare, Retail, ICT, Leisure, Automobiles and Financial Services. The Company offers diverse capital market services to individual and corporate clients and has a highly experienced Board of Directors and Senior Management.